Backers include leading agency networks, advocacy groups, media owners, charities and Pride organisers
We’re thrilled to report that over 100 organisations have endorsed our Pride statement, calling for businesses to stand behind their campaigns this Pride month.
The statement has been endorsed by industry networks, agencies and advocacy groups including the WFA (World Federation of Advertisers), ISBA, Advertising Association, DMA, The Marketing Society, IAB UK, The Alliance of Independent Agencies, dentsu, OMG UK, Mindshare, EssenceMediacom, adam&eveDDB, Ogilvy UK, Grey London, Publicis Egalite, VMLY&R, The Social Element, The&Partnership, RAPP UK, D&AD, WACL, Pocc, WPP Unite and Trans+ Adland.
There has also been an outpouring of support from other advocacy and community groups, charities and Pride organisations including Pride in London, InterPride, Queer Britain, GLAAD, Stonewall, Galop, Switchboard, TransActual, Trans In The City, DIVA magazine and Gay Times.
By endorsing our statement, each organisation has committed to stand firm in their commitment to the LGBTQIA+ community, as we call on advertisers to persevere with their Pride campaigns, and recommend a number of measures to demonstrate authentic, effective allyship. This involves braving an organised campaign of backlash, and then substantiating pledges with meaningful action, including divestment from media that profit from disinformation.
“Active allyship is a year-round task, not just for Pride. The LGBTQIA+ community is facing unprecedented, coordinated attacks so it’s more important than ever that advertisers stand by their messages of inclusivity and support. Actions, however, should go beyond ad campaigns and we urge advertisers to review internal practices and ensure LGBTQIA+ staff are supported and included in boardrooms, photo-shoots, creative spaces and decision-making areas to provide input and have visibility.”
“This past week has shown us just how vital this widely endorsed intervention is. We’ve continued to see brands like Wickes face coordinated attacks from those wishing for our community to be made invisible in the media. I’ve had personal conversations with those working in the industry that have found the statement has helped to influence the clients they counsel. And I’m certain that there are many brands sitting on campaigns. Our advice remains: run your campaigns and stand behind your work.”
To view the full list of organisations who have signed the pledge, please visit the Outvertising statement here.